WAL-MART And AC/DC Agree: Moneytalks!
October 20, 2008Jed Gottlieb of BostonHerald.com reports that today's release of "Black Ice", AC/DC's first album in eight years, continues the exclusive deal trend Wal-Mart, the world's biggest retailer, began in 2005 with GARTH BROOKS. More followed, including deals for albums by JOURNEY and the EAGLES, whose Wal-Mart-distributed "Long Road out of Eden" sold a staggering 3.1 million copies in the United States, according to Nielsen SoundScan.
"We obviously had success with the EAGLES, but with AC/DC we've created a whole music destination with one legendary band at the center of it," said Steve Restivo, Wal-Mart's director of corporate affairs for the Northeast. "It's a store-within-a-store concept. We wanted to create something unique. So there will be all of AC/DC's catalog albums for sale, along with DVDs and all kinds of band merchandise. In some stores there will be Rock Band games to demo."
Read more from BostonHerald.com.
Comments Disclaimer And Information